Hi, I'm Sasha - A Brand Strategist and Multidisciplinary Creative. Currently building strategies and campaigns for cities, regions, and destinations @Resonance. I help brands connect with their audience through authentic storytelling and insight-driven strategies. While my skillset adapts to each project, I thrive in:

• Creating authentic brand platforms: purpose, values, positioning, positioning, brand pillars + promise, and more.

• Conducting in-depth interviews to uncover nuanced insights and deeply understand consumer motivations

• Identifying brand synergies that lead to strategic partnerships and opportunities

• Discovering the functional and emotional needs of consumers to uncover insights that inspire culturally relevant, human-centered brand experiences

• Providing guidance on creative direction and messaging

• Forecasting and executing on consumer trends

• Facilitating alignment and cohesion across cross-functional teams

I’ve worked across a variety of industries, but I'm most excited about challenges that involve designing experiences that are beautiful, engaging, and gentle on our planet.